About Lubbock Advertising Federation

Lubbock Advertising Federation (LAF) was founded in 1948 with approximately twenty members, many of whom were professors and students at Texas Tech University. J. Culiver Hill was the club’s first president and first Silver Medal recipient.

The club was known simply as Lubbock Ad Club until 1961 when it became affiliated with the American Advertising Federation (AAF), and the name changed to the Lubbock Advertising Federation. Today the club has more than 100 Lubbock Advertising professionals listed on the membership roster.

 

Today, as members of LAF, we are all a part of a larger organization, the AAF. With 50,000 members covering 15 districts, the AAF is the voice of the advertising industry. Structured to serve its member clubs, or local charter benefits in a variety of ways, from Addy Awards which recognize creative excellence in advertising on a local as well as a national level, Club Achievement Awards, Silver Medal Awards recognizing outstanding advertising contributions of men and women, to public service campaigns, advertising education campaigns and more.

Our Mission

  • The Mission of LAF

    To inform and educate Lubbock and the surrounding area regarding the advertising industry; to encourage excellence and integrity in advertising and leadership in the community as well as within the Advertising Industry, and to offer and opportunity for its members to engage in professional growth through educational and social events.

  • We Welcome New Membership

    If you are interested in joining LAF as an individual, student or business please contact us today.

  • Interested in the Addy Awards

    If you are interested in participating in the Addy Awards as an individual, student or business please contact us today.
Join Today!

2012- LAF President

Susie Staires – Art Director for UMC Health System

My summary of professional involvement includes 9 years of working experience in graphic design and production management including specialization in art direction, consumer & recruitment services, campaign development, invitation design and print collateral. I am currently the Art Director for UMC Health System in Lubbock, TX. I was brought into the UMC Health System from an outside agency to develop the in-house Marketing Department. We are currently designing and developing all materials internal/external for the UMC Health System, which includes UMC Physician Network Services. Our department has won many advertising awards including TELLY® awards and ADDY® awards for television, print, web & radio. Specialties: I’m skilled in various design software as well as a full knowledge of proper file  preparation for error-free printing. I am highly proficient with: Adobe Illustrator, Adobe Photoshop, Acrobat Pro, and QuarkXPress. I have a working knowledge of Adobe InDesign, Adobe GoLive, Flash, After Effects, Streamline and basic Microsoft programs.
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