The Lubbock Advertising Federation (LAF) was founded in 1948 with approximately twenty members, many of whom were professors and students at Texas Tech University.  J. Culiver Hill was the club's first president and first Silver Medal recipient.

The club was known simply as Lubbock Ad Club until 1961 when it became affiliated with the American Advertising Federation (AAF), and the name changed to the Lubbock Advertising Federation.  Today the club has more than 100 Lubbock Advertising professionals listed on the membership roster.

Today, as members of LAF, we are all a part of a larger organization, the AAF.  With 50,000 members covering 15 districts, the AAF is the voice of the advertising industry.  Structured to serve its member clubs, or local charter benefits in a variety of ways, from Addy Awards which recognize creative excellence in advertising on a local as well as a national level, Club Achievement Awards, Silver Medal Awards recognizing outstanding advertising contributions of men and women, to public service campaigns, advertising education campaigns and more.